Having
a strong brand is essential in today’s modern commercial world. The
strength of the O’Briens brand can be seen in every aspect
of the business –
the
quality of our franchise partners and the staff we attract
our
supplier partners who join our distribution network
the
40 own brand products that we sell in our stores
our
ability to rent prime retail sites
the
consistent year on year sales growth that our stores
achieve
the
fact the same product is present in the same way in Singapore
and Australia, London and Dublin
A
strong brand ensures a greater degree of differentiation from
competitors. Add to this the idea of optimal standardisation
across the network of stores, and the customer can predict
with positive certainty what they will find when they walk
into any O’Briens store anywhere in the world. And as
the network grows together, it becomes easier to set up new
stores with shorter lead-in times to profitability.
Our brand
is already well established in the markets that we serve.
Our proposition is based on premium levels of service but,
most
importantly, it depends on the people that deliver the package.
We
aim to be the very best we can be with your help and a vision
that
places us no less than the world’s sandwich experts.
Our aim is simple:
to offer quality products,
in great surroundings,
through exceptional people
- profitably - and for the long term.
It can't be the right business for absolutely everyone
but we'll tell you honestly whether we think you're right for us,
and, unusually in franchising, we'll let you sample life in O'Briens
to help you decide whether we're right for you!
