We go to great lengths
to ensure that any new branded products are strong enough
to complement the existing range as we constantly strive
for excellence.
Our very own research and development team work hard with our suppliers to bring
quality products to our shelves – items that are going to add real value
to the O’Briens offering and help build the brand year on year. It’s
about reinforcing the brand through choice, variety and ultimately improving
the range.
."No matter whether crisps, cakes or water, we take great care in
selecting our partners."
All our suppliers are like-minded companies that really share our values, a crucial
element we believe to us achieving great results now and in the future.
Deemac Coffee Services is the perfect partner for O’Briens,
not solely because of its expertise but also as it offers a
personalised, customer based service that mirrors that of our
own.
"
It is so easy to get it wrong and make bad coffee, no matter
how good the bean," said Derek McDonnell, founder of Deemac
Coffee Services and an O’Briens partner for 10 years.
"
That is why O’Briens franchisees and their staff undertake
training with Deemac and learn how to make their cappuccinos,
espressos, café lattes or mochas to a consistently high
standard. No matter where customers are around the world, they
should be enjoying those same high standards and a terrific
coffee based drink."
And what
a bean! Included in our O’Briens premium reserve blend
is a growing percentage of beans direct from small farmers
in Vietnam who are paid an internationally agreed, ethical
price, substantially in excess of free market prices. This
ensures the farmer and his family receive a fair return for
their enterprise.
