As
an O’Briens
franchisee, you will have many opportunities to expand your business
quickly with more flexible options for growth than offered by
many other franchisors.
With
an outside catering offer that is second to none, why wouldn’t
a franchisee want to make money beyond the shop by adding to
retail sales? It can open up a
massive revenue stream and significantly increase turnover.
As
you master the basics of single store operations, the next
logical step is to open additional outlets. A lot
of our franchise partners reap the rewards that come with
multiple ownership. Some choose to grow their business by
opening new
stores either concentrated in their town or city centre base,
or look towards retail and business park opportunities in
outlying areas.
This
is one time we can honestly say that size really doesn’t
matter, as many lower investment expansion routes are available.
Even the smallest outlets including our
kiosks and popular coffee carts prove extremely profitable.
Whether
an outlet with seating for 100-plus or a single-staffed coffee
cart and kiosk, there is huge potential
for growth with O’Briens. Your journey from single
to multiple store operations may be challenging but it will
also
be great fun building the brand with a wide range of options
to suit you.
" One
of the most important ingredients to our success is our
front line ambassadors for the brand - our staff!"
Cork
born brothers Bill and Leonard Lynch are undoubted experts
at growing multiple outlets. Despite a slow start to the business
seven years ago, they now run ten successful
outlets in and around Cork in Ireland, benefiting from the cluster approach
to brand exposure.
" We
waited more than a year for our first location as we knew if
it wasn't right we would never get to open a second," said
Bill. "It was well worth
the wait. And with the support provided by O'Briens, we can
continue to ensure our customers receive the same high standards
no matter what their choice of outlet.”
No strangers to the O'Briens concept, Bill, Leonard and their
team are all excellent role models for O'Briens and always
at the forefront of new developments. They are more than happy
to share their experience with new and potential franchisees
whenever they may need a little support and advice.
