It takes time to build
a customer base for any new business and a new outlet with
O’Briens is no different. But one big difference
comes in the form of our dedicated and progressive marketing
support to ensure your smooth transition from new to burgeoning
business.
We already know your potential customers and we aim to keep our brand at the
top of their list for sit in, takeaway and outside catering needs.
A mix of leaflet drops, high quality point of sale material, promotions, blitz
campaigns, local radio ads, national media activity and public relations helps
drive sales and profits.
Our marketing builds awareness, loyalty and
encourages trial through promotional vouchers and giveaways.
All we ask is that you use the material provided to help
you achieve the recognition that is synonymous with the brand.
All marketing campaigns are supported by a proactive public relations drive to
bring new outlets to market, gain valuable recognition with positive media coverage
and help raise the profile of the O’Briens brand and feel-good factor.
Communications are a crucial aspect in keeping all partners informed – franchisees,
employees, customers and suppliers. This is partly achieved through regular newsletters
but our website is the hub.
www.obriensonline.com - is a valuable resource
for news and developments, with a separate support site for
exclusive artwork downloads, training modules, suppliers details,
campaign news and much more.
There has been no looking back for Lois
Gent since she gave up her management position with a pub
chain and took on her O’Briens franchise in Nottingham
in 2001.
Operating one of the most successful O’Briens stores in the UK, Lois has maximised every piece of marketing material provided by O’Briens from menus and flyers to loyalty cards. She has also tapped into the wide range of promotional campaigns available every year, with the company’s award winning website fundamental in supporting and communicating with franchisees.
A secure support portal allows franchisees to gain effortless access to a wide variety of marketing materials, as well as training modules and business planning tools. All can be tailored to suit the individual and regional needs of franchisees like Lois, who is deriving the greatest possible benefit from tools provided by an expert support team.
As Lois uses materials to achieve the recognition that comes with the O’Briens brand, her business is reaping the rewards. It has been so successful that husband, Andrew, now works alongside Lois.
"We have worked very hard to build the O’Briens business, developing a substantial catering business and an extremely loyal customer base," said Lois. "Backed by the strong brand, we have really made our mark on the city.
”We are doing superbly well and now encompass the whole city, which is very cosmopolitan offering us even more potential for growth."
