O’Briens all set for UK Sammies which take place in London on Thursday 18th May, 2006

As the search nears completion for the very best operators in the UK sandwich industry, O’Briens Sandwich Bars Group Public Relations and Marketing Manager, Elaine Mellon, has been short listed for this year’s Sandwich Marketing Award category in the Sammies 2006.

Promoted by the British Sandwich Association to recognise industry innovators and best practice, the winners of the national Sammies will be announced at a gala dinner in London this Thursday 18 May 2006.

Elaine, who joined O’Briens in 2000, was also a Sammies finalist last year on behalf of the hand cut sandwich and gourmet coffee franchise, which now has more than 300 outlets in 13 countries around the world. This year, she is one of five in the running for the marketing award, which throws the spotlight on a company that has initiated a successful and innovative marketing campaign to support the promotion of sandwiches within its business.

“We pride ourselves on a marketing programme that not only builds awareness through strategic promotions, point of sales and advertising, all backed by an international, national and regional PR programme,” said Elaine. “It is also designed to foster great loyalty, which is crucial in such a competitive industry. I am delighted that O’Briens is amongst the finalists in the Sammies once again this year and to be representing our team at the awards ceremony in London.”

The nomination for O’Briens comes hot on the heels of the company’s national award win for its website in the Franchise Marketing Awards 2006.

Since its introduction to the UK 11 years ago, O’Briens has enjoyed great success. It now provides the healthy fast food option in 142 outlets across the UK.