Shane Moynihan opened his second O’Briens outlet this year on Wednesday 30th November, 2005, employing twelve staff to make up his team at this, the 105th outlet for O’Briens in Ireland.

With his sights set on developing further retail outlets in the next 18 months, Shane is very excited about the extended offering in Parkway Shopping Centre.

“Our juice bar option is a real healthy alternative for shoppers, with fresh made to order smoothies and juices proving extremely popular with shoppers. Keeping with our healthy theme of fresh made to order food, our hot counter offers organic roast beef, delicious inside our freshly baked baguettes, while our new Shambo TM – (foccacio and wholemeal breads in the shape of a shamrock) sandwich receipe’s including bacon and brie, and smoked salmon and low fat cheese are a real tasty addition to the made to order menu”, explains Shane.

“We are also adopting a much more ethical way of doing business by going organic with milk, hot meats, deli dishes and snacks and our coffee blend now includes Fair Trade beans”, added Shane.

Expansion for the brand comes at a time when the sandwich and coffee bar franchise is investing one million Euro in a new concept store design and menu that was first successfully tested in Belfast last year.

“We believe our new offer oozes flexibility, as individual elements can stand on their own or be tailored to fit outlet size and local demand,” said Managing Director, Fiacra Nagle. “It can work as well on the high street as it already does in shopping centre.

“As reflected in our expansion plans across Ireland this year, our new concept is not only making the O’Briens offer a much more appealing proposition for customers. It is also proving a big hit with existing and new franchisees like Shane.”

The new O’Briens concept is the result of much innovative work on food concept development, while building on the many positive perceptions of the brand, such as the main point of difference - a made to order offer with food prepared in front of the customer. O’Briens has always focused on healthier choices. Now more juice bars are joining the growing Guilt Free Food and Low Fat Five ranges, offering made to order real fruit juices, smoothies and iced drinks.

The Parkway outlet offers takeaway and seating for up to 30 in a stylish contemporary environment.

O’Briens has more than 270 stores providing the healthy fast food option in 13 countries across Europe, Asia, Australia and Africa, including 12 in Northern Ireland. O’Briens are O’Briens are actively seeking Franchise Partners for our European Expansion Drive.