O’Briens Sandwich Bar in Scotland has built a 45ft sandwich to beat the World’s Tallest Sandwich record set by its Irish colleagues at 40ft two years ago in Cork. In achieving the record, O’Briens raised thousands of pounds for the sandwich and coffee franchise chain’s nominated charity, the Christina Noble Children’s Foundation (CNCF).

This international charity is dedicated to serving children in Vietnam and Mongolia in need of emergency and long-term care and protection. Founder, Christina Noble, herself once an orphan and homeless in Ireland, has achieved remarkable results in the lives of the many children who now affectionately call her Mama Tina.

“O’Briens has already donated tens of thousands to CNCF, raised by our outlets around the world to help build much needed schools and to buy gers – traditional tented homes that are incredibly warm and particularly sturdy against their harsh winters,” said John Irvin, who operates the Scottish master franchise and support team along with business partner, Stephan Ashley. “Many handicapped children, normally consigned to lying or crawling on the floor, have also benefited hugely from donations thanks to specialist equipment bought to aid their mobility.

“This was our chance to really do our bit for CNCF and help raise the charity’s profile here in Scotland. We are delighted that Christina was able to join us for the fundraising event. She is truly a remarkable lady who works tirelessly for the charity.

“We would also like to thank all our supporters for making this possible, especially Ocean Terminal for helping us host the event and the dozens of volunteers who built the sandwich and collected donations on the day.”

The fundraising event took place in front of thousands of shoppers and tourists in Edinburgh’s Ocean Terminal over the weekend. Emulating O’Briens distinct built to order sandwiches, the tower followed its TripledeckerTM recipe and was carefully constructed layer by layer by hand.

Supporters included the Royal Bank of Scotland Franchise Division, Five Star Fabrications, Food Options, TUSC, Ocean Terminal, Elaine Stewart Public Relations and Caspa Marketing.