O’Briens Sandwich Bar in Ireland has thrown down the gauntlet to its Scottish colleagues to beat the World’s Tallest Sandwich record this Saturday (29 Oct ’05), which it set at 40ft two years ago in Cork, raising thousands of Euros for the Special Olympics World Summer Games.

Now O’Briens franchisees throughout Scotland are mobilising in an endeavour to mirror the Irish efforts by raising thousands for the brand’s new nominated charity, the Christina Noble Children’s Foundation (CNCF). This international charity is dedicated to serving children in Vietnam and Mongolia in need of emergency and long-term care and protection. Founder, Christina Noble, herself once an orphan and homeless in Ireland, has achieved remarkable results in the lives of many children who now affectionately call her Mama Tina.

“O’Briens has already donated tens of thousands to CNCF, raised by outlets around the world to help build much needed schools and nurseries and to buy gers – traditional tented homes that are incredibly warm and particularly sturdy against their harsh winters,” said John Irvin, who operates the Scottish master franchise and support team along with business partner, Stephan Ashley. “Many handicapped children, normally consigned to lying or crawling on the floor, have also benefited hugely from donations thanks to specialist equipment bought to aid their mobility.

“This is our chance to really do our bit for CNCF and help raise the charity’s profile here in Scotland. We are delighted that Christina is able to join us for the fundraising event. She is truly a remarkable lady who works tirelessly for the charity.

“We would also like to thank all our supporters for making this possible, especially Ocean Terminal for helping us host the event and the dozens of volunteers who are building the sandwich and collecting donations on the day.”

The fundraising event will take place in front of thousands of shoppers and tourists in Edinburgh’s Ocean Terminal on Saturday 29 October 2005, with construction kicking off at 11am and ‘topping out’ at 45 feet expected around 1.30pm. Emulating O’Briens distinct built to order sandwiches, the tower will follow the Tripledecker™ recipe and be carefully constructed layer by layer by hand.

Supporters include the Royal Bank of Scotland Franchise Division, Five Star Fabrications, Food Options, TUSC, Ocean Terminal, Elaine Stewart Public Relations and Caspa Marketing.

ENDS

MORE ABOUT CHRISTINA NOBLE AND CNCF http://www.cncf.org

HOW TO MAKE A DONATION - All donor cheques should be made payable to the Christina Noble Children’s Foundation and sent to Elaine Stewart at the CNCF Challenge Office, Elaine Stewart Public Relations, Victoria House, 5 East Blackhall Street, Greenock PA15 1HD, tel: 01475 806800.

O’Briens World’s Tallest Sandwich
In aid of Christina Noble Children's Foundation - Registered UK Charity Number 1007484