O’Briens Sandwich Bars, has launched into Canada with a new master franchise operated by husband and wife team, Manjinder and Meryem Singh.  O’Briens, established in 1988 in Dublin, has almost 300 stores providing the healthier fast food option in 13 countries across Europe, Asia, Australia and Africa. This follows hot on the heels of the opening of two stores in Beijing, China.

O'Briens Canada, which is based in Toronto, joined the O’Briens’ international portfolio when it launched on Wednesday 9th January 2008 with a 60-seat flagship store that offers sit in, takeaway and catering services.  The couple are already planning to open a further two outlets in the area before the end of 2008. 

Commenting on the opening, Manjinder said “O’Briens is the perfect fit for us because of its quality, fresh, healthy food offer.  It is the kind of food that we love to eat ourselves.  On top of this, we firmly believe that the O’Briens concept and product range will prove very attractive to Canadians.  We are very excited about launching such a strong brand into Canada.”

“While we continually look at international growth based around countries where we already do business, it is exciting for us to be launching into Canada and China.” said Fiacra Nagle, C.E.O., O’Briens Sandwich Bars.
“We are also extremely excited about our expansion into the Chinese market and initial sales are ahead of expectations”.

For more information on O’Briens please visit www.obriensonline.com

For more press information or images please contact Fionnuala or Niamh at Elevate PR on 01 6625652 or email fionnuala@elevate.ie or niamh@elevate.ie

More about Meryem and Manjinder Singh
Meryem (35) is originally from Cyprus and Manjinder (“Manny”, 36) is from Scotland.  The couple, who have been married for 13 years, moved to Canada 6 years ago (2002). Meryem started her career as an auditor with PricewaterhouseCoopers, before teaching Business English.  Manny started in IT, eventually working with PricewaterhouseCoopers as an IT consultant.