We go to great lengths
to ensure that any new branded products are strong enough
to complement the existing range as we constantly strive
for excellence.
Our very own research and development team work hard with our suppliers to bring
quality products to our shelves – items that are going to add real value
to the O’Briens offering and help build the brand year on year. It’s
about reinforcing the brand through choice, variety and ultimately improving
the range.
."No matter whether crisps, cakes or water, we take great care in
selecting our partners."
All our suppliers are like-minded companies that really share our values, a crucial
element we believe to us achieving great results now and in the future.
Included in our O’Briens premium coffee reserve blend
is a growing percentage of beans direct from small farmers
in Vietnam who are paid an internationally agreed, ethical
price, substantially in excess of free market prices. This
ensures the farmer and his family receive a fair return for
their enterprise.
