It takes time to build
a customer base for any new business and a new outlet with
O’Briens is no different. But one big difference
comes in the form of our dedicated and progressive marketing
support to ensure your smooth transition from new to burgeoning
business.
We already know your potential customers and we aim to keep our brand at the
top of their list for sit in, takeaway and outside catering needs.
A mix of leaflet drops, high quality point of sale material, promotions, blitz
campaigns, local radio ads, national media activity and public relations helps
drive sales and profits.
Our marketing builds awareness, loyalty and
encourages trial through promotional vouchers and giveaways.
All we ask is that you use the material provided to help
you achieve the recognition that is synonymous with the brand.
All marketing campaigns are supported by a proactive public relations drive to
bring new outlets to market, gain valuable recognition with positive media coverage
and help raise the profile of the O’Briens brand and feel-good factor.
Communications are a crucial aspect in keeping all partners informed – franchisees,
employees, customers and suppliers. This is partly achieved through regular newsletters
but our website is the hub.
www.obriensonline.com - is a valuable resource
for news and developments, with a separate support site for
exclusive artwork downloads, training modules, suppliers details,
campaign news and much more.
A secure support portal allows franchisees to gain effortless access to a wide variety of marketing materials, as well as training modules and business planning tools.
